Bite by Bite: Sustainable Eats explores the vital connection between food, agriculture, and the environment. From sustainable seafood to plant-based diets to reducing food waste, host Dalia Colón talks about food, naturally. Learn how everyday decisions can impact our planet while fostering hope and action.
As I was part of WEDU PBS’ SUSTAIN project from the very beginning, I got to create the branding and design for the new digital sustainable eating series, Bite by Bite: Sustainable Eats. This brand would be housed under the SUSTAIN umbrella, but have its own standalone webpage and aesthetic elements.
Logos
As this branding is for a digital series, the identity needs are a little different than traditional print boundaries, and require a more versatile deck of logos for vertical and horizontal orientation videos and more. Other artists and freelancers hired by WEDU PBS need to work quickly when recording, producing, and editing, so they need a variety of options for attaching the logo to Bite by Bite pieces.
Style guide
As there are many moving parts in the Bite by Bite: Sustainable Eats program, I made a style guide to make clear the general points of its branding, for use by other artists and creators who are involved in the Bite by Bite series.
